Tola Olayinka

TechStream: Onboarding Redesign — TechStream

Lead the redesign of TechStream's new-user onboarding experience to reverse a sharp drop in day-30 activation and trial-to-paid conversion. You have one squad, six weeks, and a CEO watching.

We are explicitly NOT investigating feature gaps, pricing, or post-activation retention this sprint. The constraint is time: a one-week sprint must answer one focused question. We are also not analysing power users or retained accounts — their behaviour won't explain why new users are failing.

A/B holdout: 50% of new self-serve trial users receive the template gallery (treatment), 50% receive the existing onboarding (control). The holdout runs for a minimum of 3 weeks to reach statistical significance at our traffic volume (~800 new trial signups per week). This gives us true causal measurement — not just a before/after comparison that could be confounded by seasonal variation.

Meridian Tower: Mixed-Use Build Recovery — Westbridge Properties

Step in as Assistant PM on a $312M, 32-storey mixed-use development that is 6 months behind schedule and $4.2M over budget. A disputed curtain-wall delay, a pre-leased tenant with a $4.5M penalty clause, and a departing GC president all need your attention — fast.

FacadeTec work stoppage — Likelihood: High, Impact: High — Owner: Hank Arroyo (GC). FacadeTec has threatened to stop work within 2 weeks if the change order dispute is not resolved. A stoppage would add 6–8 weeks to an already 6-month delayed schedule.

1. Apex Legal penalty exposure — Acceleration measures reduce but do not eliminate the $4.5M risk. Decision point in 3 weeks on whether additional recovery spend is required. 2. FacadeTec remaining dispute ($900K) — Formally disputed but not yet resolved. If FacadeTec contests the settlement, further legal cost and potential delay risk follows. 3. Outstanding ASIs from architect — David Kim has 4 remaining…